Porter unveils 'Safety ki Shart Lagi' campaign

Porter Packers & Movers has launched its latest campaign, ‘Safety ki Shart Lagi’, emphasizing digital and outdoor touchpoints to tackle real-world moving challenges. Unlike industry norms that rely on experience claims or discounts, Porter Packers & Movers sets a new standard with a 100% damage-free shifting guarantee or a damage claim of up to ?5 lakhs.

The campaign boldly asks, “Badi badi baatein to sab karte hai, par shart lagane ki himmat kis mein hai?”, reinforcing accountability and trust. Since 2020, the brand has successfully executed 9.5 lakh+ house shifts across 14+ cities with 1,300+ verified partners, maintaining a 4.8+ customer rating. Co-created with Pomalos, the campaign is directed by Pranav Bhasin and produced by Live a Little Production House.

10-05-2025