Reddit Launches AI Tools to Boost Ad Engagement

Reddit has introduced two AI-powered advertising tools aimed at enhancing brand engagement by tapping into the platform’s community-driven content.

The first, Reddit Insights powered by Community Intelligence, helps marketers identify trending topics and test campaign ideas in real time. The second, Conversation Summary Add-ons, allows brands to display curated positive user comments beneath ads, adding credibility and social proof.

These tools arrive as advertisers increasingly seek flexible, AI-driven solutions—especially following WPP Media’s lowered global ad growth forecast.

Earlier this year, Reddit also launched new content moderation and analytics features. The latest AI tools further signal Reddit’s push to strengthen its ad platform and compete more aggressively in the digital advertising space.

19-06-2025