Social Panga introduces new influencer marketing vertical: The Viral Union

Social Panga has introduced The Viral Union (TVU), a dedicated influencer marketing vertical led by Sudarshan Kailash. TVU will provide brand solutions in the creator economy, leveraging nano, micro, and macro influencers, talent partnerships, and performance-driven campaigns.

With influencer marketing projected to reach ?10,500 crore by 2027, Social Panga aims to deliver data-driven, high-impact strategies that drive both visibility and business results.

TVU is already working with Domino’s, AMD, Kit Kat, Bumble, Swiggy, Tata Motors, Pepperfry, and 3M. As part of LS Digital, Social Panga also operates The Yellow Shutter, its in-house production unit, reinforcing its commitment to scalable, content-driven marketing solutions.

10-05-2025