Sony SAB launches 3D Holographic Sky Projection for Veer Hanuman

Sony SAB has redefined consumer marketing and audience engagement with India’s largest 3D holographic sky projection, unveiled in Ujjain on Mahashivratri. This first-of-its-kind experiential campaign brought mythology to life using cutting-edge scrim technology, creating a 360-degree immersive display that transformed the night sky.

The spectacular projection showcased young Hanuman’s journey, using real imagery on a non-dimensional surface to create a floating illusion, making the characters appear larger-than-life. The fusion of light, movement, and sound delivered a theatrical, awe-inspiring experience, setting a new benchmark in storytelling and innovation.

Alongside this groundbreaking activation, Sony SAB launched a TV and digital campaign, leveraging social media, YouTube, and interactive content to engage audiences. The initiative promotes "Veer Hanuman," premiering on March 11, airing Monday to Saturday at 7:30 PM, starring Aan Tiwari, Sayli Salunke, Arav Chowdharry, and Mahir Pandhi.

10-05-2025