Tira launches a lifestyle merchandise line to expand beyond beauty

Tira, Reliance Retail’s beauty disruptor, is expanding into lifestyle merchandise with a curated range of essentials designed for beauty enthusiasts. This move goes beyond beauty products, offering items that enhance daily routines while embodying style, self-expression, and practicality. The first collection, "Hydration, the Chic Way," features chic tumblers (1.2L and 600ml) and a sleek 1L sipper bottle, designed for easy hydration on-the-go. These products are insulated to keep drinks hot or cold and include customizable sticker sheets. Tira’s expansion creates a lifestyle ecosystem that integrates beauty, wellness, and personal style. Future launches will cover hydration, travel, wellness, and apparel. The collection is available both online and in stores, deepening the brand’s connection with customers and providing a holistic brand experience.  

10-05-2025