WBD Empowers Advertisers with Full Control Through New NEO Platform

Warner Bros. Discovery unveiled NEO, a new advertising platform offering unified access to all WBD video inventory across streaming, linear, and FAST. Revealed at its first joint Upfront, NEO promises greater control, transparency, and data-driven targeting for brands.

WBD also introduced DemoDirect, streamlining demo-based linear buys into one plan, CPM, and invoice. Both tools emphasize WBD's push for simplicity, scale, and smarter outcomes, backed by premium content and cultural relevance.

WBD’s message is clear: "Like No Other", its ecosystem gives advertisers unmatched control and reach across storytelling and technology.

15-05-2025