Aashirvaad Launches ‘High Protein Atta’ to Support Everyday Nutrition

Aashirvaad has introduced its latest innovation, ‘Aashirvaad Atta with High Protein’, designed to make daily protein intake easier and more accessible for Indian households. With growing awareness of protein’s role in strength, energy, and overall health, many consumers seek ways to meet their nutritional needs. However, barriers such as high cost of quality protein sources and cultural food habits often make this challenging.

This new atta blends wheat with 10% soya, Bengal gram, and oats, delivering about 15g of protein per 100g while maintaining the softness and taste of regular rotis. Consuming just three rotis a day can provide nearly one-fourth of the recommended daily protein requirement.

Once linked mainly to gym-goers and mothers focused on child nutrition, protein awareness has now spread across wider groups aiming for an active lifestyle. Aashirvaad believes nutrition starts at home, and this new offering brings protein directly into daily meals.

06-09-2025