Apis India’s Misk Unveils Masala Dates for a Bold Snacking Twist

Apis India Limited’s Misk has introduced its latest product, Masala Dates, in Mumbai, offering a savoury take on a traditionally sweet and nutritious superfood. The range features three distinct Indian flavour profiles—Achari, Imli (tamarind), and Chilli-Lime—blended with deseeded, sliced dates for a ready-to-eat snack experience.

Dates are typically consumed whole and require preparation like removing seeds or cutting. Addressing this inconvenience and the rising demand for innovative flavours, the brand has developed a convenient, value-added option that combines ease of use with bold taste.

Unlike conventional date offerings that focus on natural sweetness, Masala Dates delivers a unique sweet-and-spicy combination using Indian spice blends. The product is positioned as a healthier alternative to fried and sugary snacks, while still being flavourful and satisfying.

Pre-sliced and seedless, the snack is suitable for direct consumption or as an addition to dishes like salads, chaat, and breakfast bowls, catering to modern, time-conscious consumers.

28-03-2026