AWL Agri Business Enters Multigrain Atta Segment with Fortune Launch

AWL Agri Business has expanded its value-added foods portfolio with the launch of Fortune Atta with Multigrains, strengthening its position in the premium flour category. After the success of Fortune Premium Sharbati Atta, the company is now tapping into the rapidly growing multigrain segment, driven by consumers seeking healthier daily staples without moving away from traditional diets.

The category is gaining traction among urban and semi-urban households shifting toward nutrient-rich alternatives to regular chakki atta. The new offering blends eight grains, including wheat, soy, chana, maize, oats, barley, fenugreek, and psyllium husk, delivering a balanced mix of protein, fibre, and iron. It also contains beta-glucan, known to support gut health.

Designed for everyday use, it enhances the nutritional value of staples like rotis while maintaining taste and texture, aligning with evolving consumer preferences and strengthening AWL’s premium flour portfolio.

30-03-2026