Centrum Recharge Campaign Highlights Everyday Energy Boost

Centrum, a leading multivitamin brand from Haleon, has introduced a new campaign film for Centrum Recharge, its effervescent drink mix aimed at combating daily fatigue. The campaign reflects the common experience of low energy and positions the product as a simple, nutritious solution. Priced at ₹10 per 5g sachet, it contains key nutrients such as Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity.

The film narrates a light, relatable moment where a tired young man is challenged by a child to play. After consuming Centrum Recharge, he regains energy and joins in enthusiastically. The campaign ends with the tagline, “Har Din Ko Kar RECHARGE.”

Available in orange flavour, the product comes in variants for kids and adults. It is distributed widely across India and supported by digital, television, retail, and on-ground promotional activities.

05-04-2026