Evocus Enters Sports Hydration Market with Clean-Label Electrolyte Drink

Evocus has launched Hydration IV Electrolytes Drink, marking its debut in India’s rapidly growing sports hydration segment. Targeting 4X revenue growth this fiscal year, the brand aims to lead the premium hydration space with a clean-label, functional beverage. Designed for wellness-conscious consumers, the drink features a fast-acting electrolyte blend—including sodium, potassium, and chloride—to replenish hydration lost through sweat, fatigue, or physical activity. Free from added sugar, caffeine, preservatives, and artificial colors, it offers a low-calorie, non-caffeinated solution for performance and recovery. With increasing demand for functional yet clean products, Evocus sees a major opportunity to reshape how Indian consumers approach hydration. Hydration IV addresses this gap with a formulation that prioritizes efficacy, purity, and lifestyle appeal. Positioned as a convenient, high-performance drink, it aligns with the broader wellness movement and is set to make a strong impact in the functional beverage space.

25-07-2025