iD Fresh Expands Flatbread Range with Thepla and Puran Poli

iD Fresh Food has introduced two new products—Thepla and Puran Poli—to its flatbread category, reimagining regional favourites with a modern, clean-label approach. Known for innovation rooted in India’s culinary traditions, the brand brings consumers preservative-free, ready-to-eat flatbreads that blend authenticity with convenience.

Soft, spiced, and nutritious, Thepla is crafted as a wholesome, travel-friendly option ideal for tiffins, snacking, or quick meals. Puran Poli, a beloved festive treat, is delivered in a hygienic, preservative-free format that ensures consistent flavour and safety. Both products cater to evolving consumer needs by eliminating the trade-off between freshness and convenience.

Designed for busy, modern lifestyles, the new launches are easy to carry, store, and enjoy anytime. With zero preservatives, zero additives, and extensive R&D backing, iD Fresh ensures reliable quality in a category often dominated by unorganised players. The offerings reinforce the brand’s commitment to purity, flavour, and authentic food experiences.

30-08-2025