iD Fresh Food Champions Transparency with New Packaging Initiative

iD Fresh Food has introduced new packaging that emphasizes transparency, guided by its belief that “the truth should be upfront.” The launch coincides with World Idli Day and forms part of its annual TransparenSee initiative.

As part of this year’s campaign, the brand invited credible voices advocating clean-label food to its manufacturing facility in Anekal, Bengaluru. Nutritionists, health experts, and creators were given a detailed walkthrough of the production process, encouraging open discussions and firsthand understanding of how the products are made.

The visit included interactive sessions on clean food and conscious consumption. The initiative aimed to foster honest conversations around transparency in packaged foods.

The new packaging highlights ingredients prominently on the front, making information easier to access. This move reinforces the brand’s commitment to clean, preservative-free products while enabling consumers to make informed choices effortlessly.

30-03-2026