iD Fresh Launches Flavoured Parotas with a Global Twist

iD Fresh Food has unveiled India’s first flavoured parotas in the ready-to-cook category, blending tradition with innovation. The new range includes Peri-Peri, Chilli, and Italian Herb variants—crafted to add zest and variety to daily meals. Peri-Peri offers a spicy punch, Chilli delivers bold green chilli heat, while Italian Herb infuses thyme, basil, and oregano for a global flair.

The brand also introduced “Nool,” a ready-to-cook version of South India’s iconic string parota. Designed for home kitchens, it brings soft, flaky street-style layers in a convenient format.

Available across major cities via quick commerce and retail, the launch reflects iD’s focus on authenticity, innovation, and modern convenience. By reimagining Indian breads, iD is not only preserving culinary heritage but also catering to evolving consumer tastes with bold and differentiated food experiences.

22-06-2025