India’s food habits shift from calorie-counting to conscious nourishment

India’s food consumption trends are evolving, moving beyond mere calorie-counting toward conscious nourishment. Consumers are increasingly prioritizing the quality, source, and nutritional value of their meals, rather than focusing solely on calorie intake.

This change is driven by rising health awareness, greater access to nutrition information, and growing interest in holistic well-being, including immunity, mental health, and sustainable food choices. Traditional diets, balanced meals, and mindful eating practices are gaining traction across urban and semi-urban India.

Shashi Kumar, founder & CEO of Akshayakalpa Organic, noted that 2025 marks a pivotal year for this shift. Demand for clean-label, organic, and traceable food is rising, extending beyond metros to Tier 2 cities. The trend also includes a focus on high-quality, chemical-free protein, reflecting deeper nutritional awareness and responsible consumption choices.

29-12-2025