Leads Brand Connect Launches Coração do Vale Premium Portuguese Olive Oil in India

Leads Brand Connect has introduced Coração do Vale, Portugal’s premium extra virgin olive oil, to India at World Food India 2025. Sourced exclusively from the renowned Baixo Alentejo olive groves, the oil reflects centuries-old Portuguese olive-growing traditions.

The launch targets gourmet consumers, chefs, and celebrities, positioning Coração do Vale as more than a cooking ingredient—it embodies luxury, culture, and well-being. The entry into India is facilitated through a Memorandum of Understanding (MoU) with Lagar do Vale, a leading Portuguese olive oil producer, and aims to strengthen trade relations between India and Portugal, which date back to the 15th century.

Baixo Alentejo olive oil is considered among the world’s finest, offering authenticity, sophistication, and premium quality. With India’s growing young population and increasing demand for gourmet products, the collaboration provides Leads Brand Connect an opportunity to diversify its portfolio while bringing a unique, ultra-premium Portuguese offering to Indian consumers during the festive season.

01-10-2025