Mother’s Recipe Launches ‘Hearty Roots’ – Ayurveda-Inspired Pickles for Wellness Seekers

Mother’s Recipe has introduced Hearty Roots, a new brand of ayurveda-inspired pickles crafted for today’s health-conscious consumers. This innovative range combines traditional Indian recipes with clean, functional ingredients to support gut health and overall wellness. Varieties include oil-free lime, mango with ashwagandha, mango with flax seeds, garlic with moringa, sweet lime with jaggery, brinjal, and karela — each offering specific health benefits such as stress relief, improved digestion, and blood sugar support.

Made using traditional sun-curing and fermentation, the pickles are free from artificial preservatives. Hearty Roots appeals to millennials seeking nutritious yet nostalgic foods, and to older consumers managing conditions like diabetes or hypertension. It aligns with India’s Rs 10,352 crore and fast-growing wellness foods market.

“Hearty Roots bridges generational taste with modern wellness,” said Sanjana Desai, Executive Director at Desai Foods. “It’s a heartfelt evolution of tradition, offering flavour, function, and familiarity in every jar.”

15-07-2025