Naked Life introduces non-alcoholic cocktails

Coors is expanding its non-alcoholic portfolio with the nationwide launch of Naked Life, a ready-to-drink cocktail line featuring five alcohol-free flavors: Mojito, Classic G&T, Negroni Spritz, Cosmo, and Margarita. This move follows recent investments in the ZOA nutritious energy drink brand and a U.S. partnership with premium mixer company Fever-Tree.

“Naked Life fits perfectly into our non-alc strategy,” said VP of Non-Alc. “It provides a real cocktail experience with zero sugar, just five calories, and an appealing price point—ideal for social settings where people choose not to drink alcohol.”

Made with distilled botanicals to mimic authentic cocktail flavors, Naked Life offers a premium, health-conscious alternative. VP of Innovation, emphasized its role in delivering sophisticated alcohol-free options. Naked Life’s founder, said the collaboration with Molson Coors reflects a shared vision for reimagining the future of beverages and responding to changing consumer preferences.

20-05-2025