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This Ganesh Chaturthi, NIC Ice Creams has introduced a festive innovation — Modak Ice Cream, blending tradition with a modern indulgence. The modak, revered as Lord Ganesha’s favourite sweet, holds a central place in the celebrations, and NIC’s new offering pays homage to this cultural legacy with a refreshing twist.
The ice cream recreates the nostalgic essence of the traditional dumpling by combining a smooth, creamy base with the richness of coconut and the sweetness of classic modak filling. The result is a dessert that bridges heritage and modern taste, giving families a delightful way to celebrate while embracing innovation.
To make festive moments even more convenient, Modak Ice Cream is easily accessible through quick-commerce platforms, allowing consumers to enjoy this seasonal delicacy anytime — even during last-minute festive preparations. With this launch, NIC brings together flavour, nutrition, tradition, and convenience in one celebratory scoop.
25-08-2025