Nutrica Expands Portfolio with Peanut Butter Launch

Nutrica has entered the peanut butter segment with the introduction of Nutrica Peanut Butter, expanding its wellness-focused product range. This move reflects the brand’s intent to build a comprehensive portfolio that blends taste, quality, and functionality to support daily health needs. The product is currently available in general trade stores across 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.

The range comes in two variants—Crunchy and Creamy—offering a convenient and nutritious snacking option. Designed for everyday fitness, it encourages healthier eating habits for the entire family. Replacing traditional spreads with peanut butter is positioned as a simple lifestyle shift that can contribute to long-term wellness.

Both variants are high in protein, a source of fibre, and made from 100% vegetarian ingredients without artificial preservatives. According to the company, the launch aligns with its goal of making healthy choices more accessible, enjoyable, and seamlessly integrated into modern lifestyles.

31-03-2026