Tata Soulfull Launches Ragi Bites No Maida Choco for Kids

Tata Soulfull, part of Tata Consumer Products, has introduced its new Ragi Bites No Maida Choco, a millet-based snack crafted for kids. Now crunchier, more chocolatey, and made without palm oil or maida, it delivers taste and nutrition in one bite. With 25% crunchy millets, the snack supports the brand’s commitment to “no junk” and appeals to both kids and health-conscious parents.

The launch features vibrant new packaging with mascot Cruncha Muncha, adding fun and shelf appeal. A robust 360-degree campaign is underway, including TV, digital, influencer collaborations, and in-store activations. Tata is also running a nationwide consumer promotion and integrating Cruncha Muncha into popular kids’ content.

This launch reaffirms Tata Soulfull’s mission to make kids’ snacking cleaner, tastier, and more engaging—blending fun with functional nutrition.

10-07-2025