For genuine organic honey, the foraging zone must be free from harmful chemicals, which makes its production more challenging. Transparency is also key—brands offering traceability and lab-tested purity build trust. Some counterfeit products mix honey with syrups, so always check for certification and lab results. Ethical beekeeping practices and sustainability efforts also ensure the honey’s authenticity. As the organic honey market grows, brands focused on transparency and quality are set to thrive.
17-04-2025