Understanding what organic honey truly means- Organic honey market

Organic honey has gained popularity among consumers seeking natural, chemical-free options. However, with many brands claiming “organic” status, it’s essential to verify authenticity. True organic honey comes from bees foraging on pesticide-free plants and follows strict, chemical-free production processes. Certifications such as USDA Organic, EU Organic, and ECOCERT are key indicators of genuine organic honey. It's also important to consider the bees’ foraging zones, as nearby non-organic farms can compromise purity. Trustworthy brands promote transparency, offering traceability from hive to bottle, often with QR codes or lab test reports. Fake honey, often mixed with sugar syrups, can be identified through proper certification and by checking if it naturally crystallises. Locally sourced honey or products from reputable international brands are safer choices. Ethical and sustainable beekeeping practices further enhance the value of authentic organic honey. As consumer awareness grows, demand for clean-label, certified organic honey continues to drive market expansion.

24-04-2025

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