Post Graduate Diploma/Executive Diploma in Digital Marketing

This programme has been specially designed to make the students and professionals well-equipped with the advanced tech-driven digital growth techniques in the food industry. Through effective strategies and online marketing tools taught in the curriculum, each student will be able to leverage the vast possibilities of the rising scope of digital marketing. According to a recent survey conducted by Accenture, food and beverage is one of the most interesting topics for users. This is a strong indicator of the digital transformation in this industry.

The need to be skilled in niche digital marketing practices for the food industry cannot be underestimated for any professional in this field. In 2020, the food and beverage industry was expected to generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. This market’s growth rate and volume of consumption will make it more competitive than ever.

To be a valuable resource for the established food, beverage, organic products and nutraceutical companies, this contemporary programme in digital marketing will give you an upper hand over traditional ways of marketing and develop your skills for transformational career advancement.

Programme Structure

Module 1: Introduction and Scope of Digital Marketing

Module 2: Key Marketing Concepts and Current Trends in the Pharma, Healthcare and Food Industry

Module 3: Search Engine Optimization and Google Analytics

Module 4: Search Engine Marketing and Google Ads Driving Real-time Business

Module 5: Leveraging Social Media Marketing, Optimization & Analytics Tools

Module 6: Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing

Module 7: Artificial Intelligence (AI) & Internet of Things (IoT) in Digital Marketing

Module 8: Fundamentals of Web Designing and Development

Module 9: Strategizing Digital Marketing Campaigns for Pharma, Healthcare and Food Companies

Module 10: Emergence of Digital KOLs and Online Communities

Module 11: Addressing Modern Marketing Issues & Overcoming Challenges in the Pharma, Healthcare and Food Industry

Module 12:Industry-Related Case Studies and Observational Sessions

Module 13: Capstone Project

Eligibility

Graduates in any discipline are eligible for our Post Graduate Diploma, Executive Diploma and Professional Certifications Programmes. 10+2 pass-outs are eligible for our Under Graduate Diploma and Diploma holders of two to three years course duration are also eligible for the PG Diploma.

Programme Duration

The minimum duration to complete the PG diploma programme is 12 months and maximum is 24 months. The minimum duration to complete the executive diploma programme is 6 months and maximum is 12 months.

Programme Mode

Registrations are currently open for regular and Part-time (Online Live Classes) both modes.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

- Assignments for all the programme modules for continuous evaluation and guidance

- Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants

- Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.

- All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable

- Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job

- At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires

- All learning and training delivery initiatives shall be conducted in English

Examination & Certification

All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Digital Marketing by Faculty of Food Safety and Quality (FFSQ), IGMPI. For all the above-mentioned modules elaborate programme material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the website as well.

Placement Assistance & Corporate Relations

For the Post Graduate Diploma and Undergraduate Diploma Programmes, we will provide placement assistance after the completion of the programme. The Institute has partnered with many organizations for providing placement assistance to its students. The robust placement cell comprises senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.

In recent months the Institute has witnessed more and more participation from professionals working with global healthcare like , Jhpiego, SELCO Foundation, TATA Foundation, Samarthan NGO, PSI, UNICEF, WHO, HCL Foundation, IPE Global, Optum, PATH, AIIMS, Action against Hunger, Ekta Shakti Foundation, Seva Foundation, India HIV-AIDS Alliance, HLFPPT, Deepak Foundation, Novartis, LalPath Labs Ltd., Fortis Healthcare Ltd., HealthCare Global Enterprises Ltd., Indraprastha Medical Corporation Ltd., Narayana Hrudayalaya Ltd., Piramal Enterprises Ltd., Wockhardt Ltd., Cactus Communications, Public Health Foundations of India, Cytel, Religare Health Insurance Company Ltd., Deloitte, DuPont Sustainable Solutions, Bain & Company, Alvarez & Marsal, McKinsey & Company, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects

Faculty of Food Safety and Quality (FFSQ), IGMPI has designed the digital marketing professional programme targeted to cater to the food industry’s need for trained online marketing professionals. The information, guidance, practical training and programme completion certificate will provide the participant with not simply one but many opportunities in the industry. On the successful completion of this programme, you can explore a wide range of career opportunities in the food industry as brand managers, online media strategists, food marketing managers as well as food content marketing specialists.

View Prospectus

Apply Online

Last date for submitting completed Application Form: 6^th Aug 2026.

For further enquiries, call or write to us on:
18001031071 (Toll Free -9:00 am to 5:30 pm IST-except on Central Government holidays)/ info@igmpi.ac.in