ITC Sunfeast Farmlite Introduces Sugar-Free Cookies for Health-Conscious Consumers

ITC Limited has expanded its Sunfeast Farmlite portfolio with the launch of a new sugar-free cookies range, reinforcing its ‘Help India Eat Better’ initiative.

Designed for consumers seeking to reduce sugar intake without sacrificing taste, the range includes two variants—Choco Nut Cookies and Hazelnut & Oats Cookies. Both options are positioned as protein sources and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.

According to Suraj Kathuria, vice president (Marketing), the launch addresses the growing demand for guilt-free indulgence. Dr Shantanu Das, vice president and head of food sciences, highlighted that the cookies are developed using advanced formulation techniques to maintain taste and texture despite being sugar-free.

The launch reflects a broader shift toward mindful snacking, with brands innovating to balance health, nutrition, and indulgence in everyday food choices.

08-04-2026