Parle Agro Expands Smoodh Portfolio with Kesar Badam Flavoured Milk

In a bid to deepen its footprint in the flavoured milk category, Parle Agro has introduced Smoodh Kesar Badam, a new variant under its flagship dairy beverage brand Smoodh. The launch brings together the richness and nutrition of almonds and the aromatic appeal of saffron, presenting a familiar Indian flavour in a convenient, ready-to-drink format.

Kesar Badam, a flavour strongly associated with tradition and nostalgia, has been chosen to resonate with a wide consumer base while aligning with changing taste preferences. The new variant offers a creamy, indulgent experience and is priced at ₹10 for 80 ml and ₹20 for 150 ml, ensuring affordability for daily consumption.

Smoodh Kesar Badam will be distributed across urban and rural markets via general trade, modern retail, and digital and quick commerce platforms, supported by a multi-channel marketing campaign.

20-02-2026