BASF Introduces Beauty Formulations Inspired by International Skincare and Haircare Rituals

BASF is introducing new skin- and hair-care formulation concepts inspired by beauty practices from different parts of the world. The company will present these developments at the SEPAWA Congress 2026 in Berlin, Germany, scheduled to take place from 14 to 16 October.

The concepts draw inspiration from Korean, Japanese, Nordic and Brazilian beauty traditions. They translate established skincare principles into formulations designed to meet changing consumer expectations, with particular attention to hydration, skin-barrier protection, smoothness and sensory experience.

The formulations incorporate selected ingredients from BASF's personal care portfolio. These include Dehyquart S18, a biodegradable conditioning agent; Plantigenix Bisabolol, a biotechnology-produced ingredient intended for sensitive skin; and the Emulgade Verde range of naturally based emulsifiers. The company is also presenting Floragenist, a new generation of floral active ingredients, and NeoHelix Regenerate, a peptide developed for targeted collagen renewal.

Alongside these formulation concepts, BASF is expanding the capabilities of its Emollient Maestro digital tool. The platform helps cosmetic formulators assess combinations of emollients, which influence a product's texture, spreadability, sensory profile and performance on the skin.

The latest update introduces additional information about ingredient volatility, helping formulators understand how different emollients behave over time. The tool draws on a database containing more than 5,000 binary combinations and 150,000 ternary combinations of emollients. This information can support comparisons between natural-based alternatives and conventional synthetic ingredients, including silicones and other lightweight emollients.

BASF's planned presentations also include technical discussions on cosmetic UV-filter risk assessment, collagen repair and sunscreen formulation optimization. Together, these developments reflect the company's focus on combining ingredient science, digital formulation tools and consumer-inspired product design to advance personal care innovation.

08-10-2026