The Khyber Turns to Digital Twin Technology to Transform Hotel Discovery

The Khyber Himalayan Resort & Spa in Gulmarg has recorded encouraging results after introducing 3D Digital Twin technology, highlighting how immersive digital experiences are beginning to reshape hotel marketing and booking decisions.

The luxury resort has implemented Spalba’s Digital Twin platform, which allows prospective guests, wedding planners and corporate event organisers to explore the property virtually. Users can move through guest rooms, banquet areas and outdoor venues in considerable detail, offering a more interactive experience than conventional photographs or promotional videos.

Within the first 30 days of implementation, the platform attracted more than 1.81 lakh virtual views and around 3,400 visitors showing high booking intent.

The technology is particularly relevant for destination hotels, where potential customers may live far from the property. Wedding planners and MICE organisers often need to evaluate accommodation, event spaces and venue layouts before making a booking. A detailed virtual walkthrough can help them shortlist properties without immediately arranging a physical visit.

For hotel sales teams, the technology can also make the initial stages of customer engagement more efficient. Prospective clients can familiarise themselves with a property beforehand, allowing subsequent discussions to focus on specific requirements rather than basic venue exploration.

The development comes as luxury travel, destination weddings and corporate events increasingly begin with extensive online research. Hotels are therefore looking beyond static websites and image galleries to provide more engaging digital experiences.

The early response at The Khyber indicates that Digital Twin technology could become an increasingly useful sales and marketing tool, particularly for premium properties seeking to strengthen online discovery and connect with customers before their arrival.

09-09-2026