Britannia Good Day Unveils ‘Flavours of Equality’ Pride Pack

To mark Pride Month, Britannia Good Day launched its special edition ‘Flavours of Equality’ pack—promoting inclusion and allyship. Created by Enormous, the campaign took a bold step by inviting Parle Monaco to share space in the Pride-themed pack, wrapped in rainbow colours with the message: “If we can share a shelf, we can share a cause.” Parle accepted, and the pack now includes Good Day’s popular cookies along with Monaco’s classic salty biscuits.

This symbolic collaboration reflects unity through flavour—sweet and savoury together. Supported by The Humsafar Trust and GiveIndia, the initiative builds on Britannia’s history of inclusivity, from redesigning cookies to celebrating unique smiles to supporting cleft awareness.

With ‘Flavours of Equality,’ Britannia shows that meaningful allyship can begin with a simple act of making space and standing in solidarity.

08-07-2025