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Mother Dairy has unveiled an extensive summer product lineup spanning indulgence, health, convenience, and regional preferences. The new offerings, aimed at diverse consumer segments and occasions, will be introduced in phases across traditional and modern retail channels, supported by high-impact marketing campaigns.
The company is targeting over 30% growth across key categories as seasonal demand rises. Its ice cream range features around 20 new products, including innovative two-in-one matka and tub formats, a premium crafted selection, and youth-focused flavours such as cream cheese pistachio cone and kulfi cassata. A ‘go-low’ sub-brand will also debut with low-calorie variants like choco almond, shahi mewa, and kesar pista tilla kulfi.
Expanding its regional portfolio, the brand is introducing products like jamun yoghurt, bhuna jeera raita, shrikhand for western markets, and meethi dahi for northern regions, alongside high-protein offerings under its ‘Pro’ range.
04-05-2026