Radico Khaitan Expands Magic Moments ‘Flavours of India’ with Jamun SpicyMint Vodka

Radico Khaitan Limited has launched Jamun SpicyMint, the latest addition to its Magic Moments Flavours of India vodka portfolio. The range, which reinterprets India’s traditional tastes in contemporary vodka expressions, has already seen strong success with Alphonso Mango and Thandaai.

Jamun SpicyMint combines the tang of jamun, refreshing mint, and a subtle spice twist, catering to young, adventurous consumers seeking unique drinking experiences. The new variant is designed to elevate cocktails and social occasions with its bold yet smooth character.

Initially introduced in Uttar Pradesh, the product will soon expand to Maharashtra, Assam, Goa, Karnataka, Rajasthan, and other Indian markets.

Magic Moments, India’s No. 1 vodka brand and the world’s 6th largest, crossed 7 million cases in FY2025 and grew at 20% in Q1 FY2026. The launch underscores the brand’s mission to celebrate India’s diversity by blending nostalgia with innovation in every sip.

01-10-2025