The Organic World launches a range of millet products with 11 new categories & over 70 SKUs

The Organic World, India’s leading retailer in organic and natural products, has unveiled a major expansion of its millet product range. As part of the Bengaluru-based Nimida Group, the company is broadening its millet offerings from just Whole Grains and Flours to 11 diverse categories, featuring over 70 products. This move reflects its commitment to promoting sustainable, health-conscious eating habits.

The new categories include Breads, Rusks, Fresh Batter, Ready-to-Fry Snacks, Pasta, Breakfast Options, and Drinks, among others. These products are designed to make millet more accessible and easier to incorporate into daily meals.

With this expansion, The Organic World aims to boost millet product sales from the current 4% to double digits, aligning with market trends predicting growth in the millet snacks sector. The new range not only promotes healthier food choices but also supports environmental sustainability.